About the studio
We stayed small on purpose.
Norrland began in 2014 as two people who wanted to finish things properly. Twelve years later the ambition is unchanged and the team is still nine.
01Mission
Make digital work that earns its permanence.
Most software is replaced because it was never really designed. We aim for the opposite: systems that age well, read clearly, and stay maintainable long after launch.
02Values
Four things we don't negotiate.
Restraint
The best version of most interfaces has fewer parts than the first draft.
Directness
Plain estimates, plain updates, and bad news delivered early.
Craft
Details nobody asked for are the ones people feel. We budget time for them.
Longevity
We build for the team who inherits the codebase three years from now.
03Team
Nine practitioners, no layers.
Ida Løvgren
Founder, Design Director
Petter Ahl
Principal Engineer
Nour Haddad
Product Designer
Samir Kettil
Brand & Type
Hanna Vinter
Frontend Lead
Tobias Rehn
Platform Engineer
04Timeline
Twelve years, briefly.
- 2014
Two people, one shared table, and a first client in publishing.
- 2017
First long-term product engagement; the studio settles at five.
- 2020
Practice expands into brand and type systems alongside engineering.
- 2023
Commerce and mobile practices added; nine people, still one room.
- 2026
Ninety-four products shipped, and the same standard of finish.
Working with us
If this sounds like the way you work too, say hello.
Tell us what you're working on. We reply to every serious enquiry within two working days.